Cambodia has seen rapid growth in social media usage over the past decade, and there are now more than 60 different platforms available. The most popular platforms are Facebook, with 10 153 000 users, Messenger with 7 598 000 users, Instagram with 641 800 users, and LinkedIn with 382 900 users [1].
Facebook is the most popular social media platform in Cambodia, with 12 845 400 active users in December 2021. The largest user group is between the ages of 25 and 34 [2].
Instagram is the most used app among young adults in Cambodia and TikTok is rising stars of social media, with users of all ages making it a more engaging platform [1].
YouTube is popular among Cambodians for watching news and amusing videos, although the removal of AdSense from YouTube in July 2022 may deter new content producers and YouTubers from using the platform [1]. Social media has had a profound impact on Cambodian society, with the country becoming more interconnected and diverse as a result [2].
TikTok is one of the most popular social media platforms in Cambodia. According to [4], a study conducted between February and March 2021 by MRTS Consulting revealed that more than half of the TikTok users surveyed use the app to watch content, while some use it to create and share content. The report also found that most users were satisfied with the platform and planned to continue using it at similar or even higher levels in 2021. [5] reported that in December 2021, there were 12 845 400 active Facebook users in Cambodia, or 74.6% of the country’s total population, making Facebook the most popular social media platform amongst Cambodians. Furthermore, [6] revealed that TikTok is reaffirming a commitment to keeping Cambodian content safe for users to explore, with 87.5% of videos that were found to be violating removed before they even received a single view.
References:
- Most popular social media platforms in Cambodia.
- Social Media in Cambodia in 2022 – Impact Media & Advertising
- Social Media users in Cambodia – February 2020 – NapoleonCat
- Free Report: TikTok Usage in Cambodia | MRTS Consulting LTD
- Most popular social media platforms in Cambodia.
- TikTok to keep Cambodians safe online with ‘never-ending’ safety processes